Going big on brand editorial with the creation of the first Jaguar lifestyle app.
Launched to coincide with the internet-breaking Jaguar Type 00 concept car and a bold new brand identity. The app features a rich curation of long-form writing, maker interviews, hype-drop events, deep product dives and new perspectives on art, creativity and originality.
I owned and oversaw the editorial copywriting and content strategy from inception to execution. Setting some of the earliest examples of Jaguar’s confident new voice.
Two expressive films exemplifying the beauty and craft unlocked by SV Bespoke clients. Each film spotlights a unique aesthetic approach inspired by the desires of the individual.
Paparazzi camera flashes light up the sleek inky interior of one personalised vehicle, while cherry blossom petals fluttering down from the sky match the blush exterior of another.
A powerful yet delicate illumination of their many possibilities.
Working hand-in-hand with our Digital Design Director to set the style and tone for Range Rover’s future digital platforms, including Range Rover, Range Rover Sport, Range Rover Evoque and Range Rover Velar.
For Range Rover this means bringing to life the sense of peerless refinement and capability. For Range Rover Sport, it’s luxury fizzing with visceral performance and drama.
Bring Chivas Regal’s quarterly editorial review into a slick online journal that keeps readers inspired and informed.
Showcase how Nissan is bringing tomorrow’s technology into today’s car journeys with a dynamic website experience that turns complex concepts into accessible content.
More modern luxury. Less premium automotive.
I developed the first Tone of Voice guidelines for Defender, Range Rover, Discovery and Jaguar as they evolved into four evocative brand worlds, beyond the Land Rover and Jaguar masterbrand umbrella.
This was all quickly followed by voice guidelines for the relaunch of Land Rover Freelander in China. Here’s a flavour of how that took shape.
The imminent arrival of an all-electric Range Rover. That’s something to shout about, right? Or maybe we should whisper it with an elegant headline? This is Wimbledon after all.
The ad featured in the official Wimbledon program for the duration of the tournament.
The ask
Introduce ExxonMobil’s global sales prospects and distributors to the potential of its new technology partnership with the Red Bull Racing F1 Team.
The answer
A full-throttle film that crackles with energy and optimism.
My role on the project
Concept development
Storyboarding
Scriptwriting
VO Casting
Copywriting
Jaguar and Land Rover wanted Drive data capture with car-savvy crowds at the Goodwood Festival of Speed.
Our answer was the world’s first digital Top Trumps game.
Targeting young women with good sun safety habits through the ultimate no-makeup selfie.
Established beauty vloggers reveal shocking UV scan results. Spreading the sun safety message through special video posts, showing how girls can easily integrate the use of sun cream into their daily routine.
